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Mitzi M. Montoya (PhD Marketing and Statistics, BS Engineering, Michigan
State University), is the Assistant Dean of Research for the College of
Management at North Carolina State University. She is also the Zelnak
Professor of Marketing & Innovation. Mitzi’s research focuses on virtual
collaboration in innovation and marketing processes. Her publications have
appeared in Management Science, Journal of Marketing Research, Marketing
Science, Academy of Management Journal, Journal of the Academy of Marketing
Science, MIS Quarterly, and the Journal of Product Innovation Management,
among others. Her industry experience includes work with companies such as
the Dow Chemical Company, IBM, Nortel, MeadWestvaco, Spirent Communications,
Martin Marietta Materials, Center for Creative Leadership, EDUCAUSE, among
others.
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