Ran Hinrichs is the CEO of 2b3d, a company dedicated to building virtual world strategies and solutions for the enterprise, government agencies and educational institutions. Randy’s experience spans two decades in the high tech industry. At Microsoft, Randy advanced learning technologies and eScience. His tenure at Sun Microsystems resulted in publishing early on intranets and interactive web design. Randy specializes in cognitively based immersive, software solutions. Consequently, he serves on several science and engineering boards and committees, among them Advisor to Virtual Worlds at the iSchool at the University of Washington, the Accreditation Board for Engineering and Technology, and the National Academy of Engineering’s committee on Educating the Engineer of 2020. He has published several books and articles, holds various patents and awards in web based learning, influencer data mining, and digitizing medical health records whilst at Microsoft Research. He is a sought after consultant and keynote on virtual worlds platforms. His clients number among organizations such as Ernst and Young, Cisco, the Department of Defense, Club One, the Society of Laparoscopic Surgeons and the Seattle Science Foundation. He is the creator of the University of Washington year-long certificate in Virtual Worlds and the private medical community Medipelago in Second Life.